The Brief International Real Estate (IREF) is an off-shoot specialist multi-asset investment business, originally founded in 2004 and based in London, UK. At IREF, they understand the new economic reality, they embrace change and the opportunities it presents. Their specialisation in the alternative investment space allows them to align their global capabilities and vision with their clients’ interests.
When IREF approached us to build their brand identity, we were quite thrilled. After almost 10 years of serving in the financial sector, they had decided to rebrand themselves to reflect their progress and evolving philosophy. We were assigned to create their brand new logo, corporate identity and various pieces of print design including brochure designs..
Creating a conservative and reserved kind of brand identity to match the financial market segment can be quite challenging. The client wanted a minimalistic approach and so we decided to create a typographic design with subtle design elements incorporated into the text..
The result is a very simple yet striking and well balanced logo design that communicates the financial aspect of their business. The matching stationery design is also positioned to reflect the broad nature of financial services that the client offers and their global reach. We tied together their core message of showing their clients the way or the path and helping them navigate the treacherous waters of international finance.