The Brief Mizan Exchange a premium real estate firm with it’s base in London, Tokyo, Dubai. Mizan deals with high priced luxury real estate starting from around $2 Million and up.
Mizan Exchange approached us with one simple mission: create an identity that looked premium, luxurious and powerful. Simple mission but a tough challenge due to the diverse nature of it’s target market as well as it’s global geographic coverage. To create an identity that worked well in multiple continents and connect with clients in various cultures is quite a feat.
Solution Our Creative Director, David Damask is a dedicated traveller and he brought this exposure and experience to the table. Having worked with numerous international real estate companies, David and his team invested many man hours researching and brainstorming design ideas, icons, color palettes and themes.
Armed with the experience of working dozens of real estate companies since 1998, we spent days researching the various locations and the target markets that Mizan operated in. We built a highly granular client profile for each location and then tried to derive at commonalities that would give us an anchor to communicate with all them with a single and unified visual message.
After some serious brainstorming sessions, our team came up with a few different design directions that involved an iconographic brand mark approach around the Arabic Caligraphy. The idea was to develop a design that did not have any “real estate” based imagery while at the same time be bold and eye catchy. We decided to go for a “bold” red colour theme to bring in some premium visual cues.
We also created an exhaustive brand usage guidelines document for the client that included logo spacing, color and layout, sizing and typography guidelines.